Rodeo Drive
Activations
client
Rodeo Drive Committee
project
RDC Brand Campaigns
location
Beverly Hills
Overview
Ideate, design and construct short term installations on rodeo drive for marketing campaigns featuring instagrammable moments. Tasked with various popups and digital campaigns that attracted new and returning customers, and attracted influencers and travelers who wanted to capture trendy moments with various activations + campaigns.
Breakdown
The Rodeo Drive Committee (RDC), a group of business owners and residents who are dedicated to promoting the Rodeo Drive shopping district and enhancing the Beverly Hills community brought on a team to manage their account for events, digital strategy + community engagement. Collaborated with the RDC and the creative and social media teams to ideate + facilitate the production of creative digital + physical assets for major and boutique luxury brands and the city of Beverly Hills on Rodeo Drive.
#ONLYONRODEO is an initiative curated to be seen on displays throughout the street where guests can take photos and share on social media, encourage others to come out and participate.
Services
Brand Partnerships
Creative Direction
Event Production
Experiential Design + Integration
Guest Relations
Influencer Management
Influencer Strategy
Production Management
Sponsorship Procurement
Talent Procurement