Cabana Club

Overview

Helped oversee the creation of the activations and day party event, an official off-site Coachella party. We took lead on venue management, event production and labor management. Also assisted with creative inpiut and key branding installations, signage, and creative for the launch party.
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Breakdown

PopSugar's annual Coachella party featuring activations with Nordstrom, Ulta Beauty and Three Olives Vodka, as well as a live performance by Daya. In a one-day takeover of the Colony Palms Hotel, PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. There were plenty of social media-friendly pop-ups including an installation by PopSugar Studios which let festivalgoers create shareable videos.
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Services

Brand Partnerships
Creative Direction
Event Production
Experiential Design + Integration
Guest Relations
Influencer Management
Influencer Strategy
Production Management
Sponsorship Procurement
Talent Procurement