Houston LIVE

Overview

Assisted in sourcing an RFP from the NFL to provide audio, video, lighting, staging, truss, decor and more for the fan experience. Received design specs and a soft budget, and was responsible for helping execute a bid for a major client.
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Breakdown

The Houston LIVE fan experience for Super Bowl LI was over a week long public event hosted by the NFL in Houston, TX at the iconic Discovery Green. The event was comprised of the Sponsor Activation Area, and the Future Flight Guest Experience.

Houston LIVE  Sponsor Activation Area was a first-of-its-kind exhibit at the Super Bowl, that shared the history and told the story of Super Bowl LI's host city. Houston LIVE was brought to life by various corporate sponsors that are based in the Houston metro-area, focusing the guest experience on key Houston neighborhoods and themes to Celebrate, Inspire and Energize. The custom interactive, 35,000 square foot tented space also featured Houston-area performers throughout the event.

Just across the street, Future Flight - WOW Factor was anchored by a virtual reality drop-tower ride that took guests on an excursion through space to Planet Mars and back, using real NASA footage from the red planet. Partnering with NASA and Houston's Johnson Space Center, the WOW Factor site also included a walk-thru exhibit of real space artifacts and educational elements provided by Houston's aerospace industry.
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Services

Budget Proposal
Event Production
Experiential Design + Integration
Guest Relations
Hospitality Management
Production Management
Set Design
Technical Production