Holiday Event

Overview

Collaborate with RDC to produce a major public event and manage all campaigns to generate foot traffic + engagement to Rodeo Drive businesses. Tasked with creating various activations and live performances that will attracted and engage new and returning community members, influencers + travelers.
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Breakdown

The Rodeo Drive Committee (RDC), a group of business owners and residents who are dedicated to promoting the Rodeo Drive shopping district and enhancing the Beverly Hills community launched a revamped version of the Beverly Hills Holiday Lighting Celebration®. The event had become a beloved tradition in the area for many years prior, but this time was a completely new experience, incorporating some amazing initiatives, social + digital experiences, live music, food + drinks, and the lighting of the Rodeo Drive holiday lights.

#RODEOGIVESBACK is a new initiative created to bring the community together to help those less fortunate. Everyone who attended the event was invited to bring an old coat or more to donate to the coat drive, with all coats being donated to The Salvation Army. Taste of the Holidays provided local businesses the opportunity to offer samples of tasty treats available for purchase. Wrapped In Couture made guests feel inspired the moment they stepped onto Rodeo Drive, and all of the elements incorporated the luxe look and feel of Rodeo Drive. #ONLYONRODEOcould be seen on displays throughout the street where guests can take photos and share on social media, encourage others to come out and participate.

There was an hour-long show to entertain the crowd, with a celebrity host and some amazing acts, headed up by the extremely talented Megan Hilty, best known for Broadway and the NBC hit show, SMASH.
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Services

Activations
Brand Partnerships
Creative Direction
Event Production
Experience Management
Experiential Design + Integration
Guest Relations
Hospitality Management
Influencer Management
Influencer Strategy
Labor Management
Live Show Production
Production Management
Sponsorship Procurement
Talent Procurement
Technical Production