People

Ones To Watch

client

People

project

Industry Mixer

location

West Hollywood

Overview

Collaborated with People Magazine to produce an intimate gathering of the who’s who of the next generation of stars in Hollywood with branded activations for social content moments.

Breakdown

The People Magazine Ones to Watch event was held at the E.P. & L.P. rooftop lounge in West Hollywood, California. The event honored up-and-coming actors and musicians who were selected as "ones to watch" by the magazine. Some of the honorees that year included actors Glen Powell, Nyle DiMarco, and Nicola Peltz, as well as musicians Daya and Hailee Steinfeld.

The event was attended by a number of celebrities, including Wilmer Valderrama, Jesse Metcalfe, and Joey King. Guests enjoyed a cocktail reception with food and drinks, and were entertained by live performances from emerging artists. The event also featured activations from the major beauty + cosmetics brand, Maybelline® New York consisting of a product display of various makeup, lip balms, topicals + creams as well as a interactive photo booth.

Services

Activations
Brand Partnerships
Creative Direction
Event Production
Experiential Design + Integration
Guest Relations
Influencer Management +Strategy
Production Management
Retail Strategy
Sponsorship Procurement
Talent Procurement