SEC Champs

Overview

Oversaw all production and assisted with creative oversight of T-Mobile’s sponsorship and activation at the 2023 SEC Championship Concert & FanFare. The event hosted over 400,000 attendees and featured two major footprints from T-Mobile, including a main concert stage that was taped live on ESPN and an oversized booth space with additional programming and build outs.
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Breakdown

The 2023 T-Mobile SEC Championship Fanfare and Concert at the Georgia World Congress Center (GWCC) in Atlanta, GA featured a vibrant lineup of entertainment and activities. T-Mobile partnered with the SEC to present the headline performance by three-time GRAMMY winner Darius Rucker, who entertained fans with hits like "Wagon Wheel" and "Alright" during the Dr Pepper SEC FanFare.

Attendees were treated to a visually stunning activation space that served as the epicenter of T-Mobile's activities. Decked out in the company's signature magenta color scheme, the booth featured a collaboration with Sirius XM, where attendees could enjoy exclusive broadcasts. The event showcased fun fabricated set pieces such as a custom built house, airstream, large sized and branded Connect-4 and Corn Hole to go along with the college game day feel, and custom t-shirt designs.

"T-Mobile's booth was the place to be at the SEC Championship Concert and FanFare. Not only did they have awesome giveaways and interactive experiences, but the concerts they sponsored were absolutely incredible. T-Mobile knows how to throw a party!"

T-Mobile's presence at the SEC Championship Concert and FanFare in Atlanta, GA, was a resounding success, thanks to its innovative experiential marketing strategies and top-notch production services. By engaging attendees with immersive experiences and unforgettable entertainment, T-Mobile showcased its brand in a way that left a lasting impression on all who attended.
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Services

Brand Partnerships
Broadcast Production
Creative Direction
Event Production
Experiential Design + Integration
Graphic Design
Guest Relations
Influencer Management + Strategy
Live Show Production
Production Management
Set Design
Technical Production
Video Production